News
EVE UNVEILS NEW BRAND AT 2009 SHOWMAN’S SHOW
Eve, formerly known as Eve Trakway, will invite attendees to share a glass of bubbly and be in with a chance to win a hot air balloon ride for two at this year’s Showman’s Show, held on 21st and 22nd October in Newbury, to celebrate and announce the company’s new brand.
Due to its expanding range of products and services following two acquisitions this year, Eve has updated its image to represent the range of services it provides for the events industry. The acquisitions included ATM Traffic Solutions which specialises in traffic management design and systems, and Vincehire which sits in the complimentary barriers and fencing sector.
The new look brand will reinforce the company’s commitment to excellent customer service and health and safety. The transformed identity will now be incorporated into all marketing including a new website, literature, merchandise and livery.
Eve has also categorised its four key offerings to make it clearer for customers to see and understand the company’s services. These include trakway systems (roadways, walkways, pitch coverings and bridges), barriers and fencing, traffic management and security.
Eve managing director, Rick Barnett, comments: “The Showman’s Show is our biggest marketing event of the year so it seemed the ideal time to unveil our new brand with friends, customers and partners around us.
“To help us toast the new brand, welcome ATM and Vincehire, and see firsthand our expanding portfolio of products and services for the event marketplace we are inviting attendees of the event to come and visit our stand. We will also have a balloon launch each day and ask visitors to attach their names to Eve branded balloons, to win a champagne hot air balloon ride for two."
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